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Cross platform app development: Snake '97

About the challenges of developing a wildly popular game

Feb. 21, 2018 -

Few years ago my brother threw a beer on my iPhone in an Amsterdam bar. The poor thing didn't like the Dutch brew as much as I do: it died. While waiting for a new phone to arrive, I used an old one that couldn't do anything but texting, calling and... Snake! The idea for Snake '97 was born and this month it was time to update the wildly popular game.

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UX-design for an international audience. Designing interfaces without words is difficult!
UX-design for an international audience. Designing interfaces without words is difficult!
Café 't Pakhuis in Amsterdam - where Snake '97 was
Café 't Pakhuis in Amsterdam - where Snake '97 was "invented"
World champion of Snake '97 - but not for long...
World champion of Snake '97 - but not for long...
Wide screen gameplay is now possible thanks to the new responsive graphics
Wide screen gameplay is now possible thanks to the new responsive graphics
Prototype of Snake '97 running on various devices
Prototype of Snake '97 running on various devices
Same 3310? Look closely and spot the differences between iPhone SE and iPhone X
Same 3310? Look closely and spot the differences between iPhone SE and iPhone X

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