About Willem

W.L. Middelkoop MSc BICT

My name is Willem. I'm a software developer, entrepreneur, and writer with a deep curiosity for how technology shapes our world.

For many years, I built my career and companies in the vibrant energy of Amsterdam. In 2022, I made a conscious decision to move with my family to the quiet countryside of Limburg. This change wasn't just about location; it was about focus. It allows me the space for the deep work and clear thinking that I believe are essential to building great things.

This same mindset is what draws me to endurance sports. I'm an avid cyclist and runner, and the discipline and focus required on the road are the same principles I bring to my professional work. It's about setting a clear goal, pushing through challenges, and finding the simplest, strongest path forward.

This website is the home for all of it: my professional work, my independent apps, and the insights I gather along the way. Thank you for visiting.