Willem L. Middelkoop MSc BICT
IT business owner, investor, hacker and software developer
Art of visualisation
Creating mouth-watering food photos
You learn from working with experts and this month I had the privilege to work with a professional food photographer, my brother. Together we set out to photograph the entire menu of Café Carbòn in Amsterdam, enjoying the fabulous food afterwards. Read along for some food photography takeaways!
Three tips to make a content strategy work
Maximise the effect of your writing
When you write for your blog or for your company's website, there are things you can consider to maximise the discoverability, longevity and impact of your writing. Leverage the energy you put in into your words. Today I share with you three of my lessons learned while writing for this website.
Wearing two watches
Both a mechanical and a smartwatch
For the past weeks I have been wearing two watches, and boy this is a thing! I love my mechanical watch, but I needed the modern connectivity of a smartwatch. I couldn't choose between them, so I decided to wear both. It's not as bad as you think, let me share some thoughts on my experience.