Latest Insights

Here are my most recent articles, a look at what's currently on my mind.

Willemstagram

Willemstagram

3D flip-flap photo display showing stories

Last week I sat with a customer looking at the new willem.com homepage where I use a narrative to tell about the things I do. This customer is one of the best visionary create thinkers, yet my text didn't seem to speak to him. Thinking about this, I remembered an important psychology lesson from the University: I needed something different, something non-linear, this post is about delivering a visual punch!

Towards Digital Sovereignty

Towards Digital Sovereignty

Turning my experience into your advantage

Over the years I have experimented with different digital tools, platforms and apps to get my work done. From easy-to-use but locked down commercial systems to free/libre solutions that are powerful but more challenging to setup. I learned a lot along the way. Now I offer that experience to others, read along to learn how you can benefit from this.

The Agentic Web

The Agentic Web

"Voorsorteren" for the future

In Dutch, there's a great word: voorsorteren. It means getting into the right lane on the motorway long before your exit. You do it to ensure a smooth, stress-free journey. I believe the same principle applies to technology. A little bit of smart preparation now can give you a massive advantage when the future arrives.

The Power of One

The Power of One

Why I've chosen to build my business by staying small

For my entire career, I've had a clear goal: to stay a company of one. This isn't a starting point, but a deliberate choice about the best way to do great work and build a sustainable business. In this post, let me explain why.

Breaking Changes

Breaking Changes

Upgrading Dovecot 2.3 to 2.4 in Debian Stable

Last week I ran into unexpected trouble during a routine maintenance procedure on my company's email infrastructure. Processing thousands of emails each day, we use Dovecot to give our clients access to their messages. That all came to a grinding halt when I updated to version 2.4 which features breaking changes... oh dear!

When the Going Gets Tough

When the Going Gets Tough

Running the Leiden Marathon in Heat

Yesterday I finished the Leiden Marathon, it was the hardest 42K I ever completed due to the temperature. Sunny with a clear sky, temperatures climbed to 25°C. Several runners collapsed from heat exhaustion, and one even required resuscitation. When you push your limits, sometimes you actually reach them. Here are a few thoughts from the experience.