Writing · 7 Jan 2026
Websites with Auto Pilot
Up to date content with scheduling, feeds and AI
Why do you need a website, and what can you do to maximise its value while minimising (manual) effort? I have been working on this with some of my most innovative customers. What if you no longer need a full blown manual content management system? What if your website updated itself while you focused on what matters?
Problem with websites
Getting a fancy website is easy, but keeping it up to date requires effort. You need to post new content and remove old things. Maybe you are on Instagram, LinkedIN, TikTok or Facebook, but forget to publish the latest info on your website? If your website is not up to date or when it does not contain all information, it loses relevance, and it might confuse people with wrong or outdated content.
Why you (still) need a website
You can own a small piece of the Internet where you have full authority, a digital storefront, a presence. It is your place and you decide what information is shown. Unlike Instagram, Facebook or YouTube, only content about you is shown and people are not distracted by other content or ads. You can make it a trusted place about you, where all information is aggregated and linked.
Helping you with Auto Updates
While keeping your website up to date can seem to be a lot of work, when posting something on Instagram, Facebook or LinkedIN is easy, it doesn't have to be. Instead of requiring lots of manual effort, I make websites that automatically update themselves using:
- scheduling: have content automatically show or hide on a given moment. If you add something to your website, you can set an 'expiration date', saving you the effort to remove it manually.
- feeds: if you are active on Instagram, Facebook or other social media, you can have your posts on your website, too. Combine and aggregate different sources of information and automatically have it published on your website without ads or distracting content from others.
- AI: automatically summarise, translate and re-orient content from different sources to be suitable for publication on your website.
Conclusion
Own your place on the Internet without wasting time and energy on cumbersome manual content management like WordPress. Have your website work for you so you can do the things that drive your business.