How to improve online sales conversion by influencing purchase behaviour

Applying behavioural sciences principles to the purchase decision process

July 31, 2020 - Willem L. Middelkoop

This week I stumbled upon a brilliant report on how people make their purchase decision. For my work on the online food order app I am continuously looking into scientific sources to improve performance, conversion and online revenue. This report by Google discusses six biases influencing decision making. It's worth reading their full report, let me explain why.

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Transfer of preference from original choice to fictional brand, per shopping category (Rennie Et Al., 2020)

Fictional brands, made up by the researches, won significant market share after applying the six biases (Rennie Et Al., 2020)

Six biases influencing the purchase decision process (Think with Google)

A brief history of the evolution of marketing models (Rennie Et Al., 2020)

The Messy Middle model (Rennie Et Al., 2020)

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