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Google Analytics accuracy versus other statistics software

Understanding web traffic statistics software

Aug. 20, 2018 -

This month I have been working on website statistics, tracking traffic using different technologies. Some of my customers use Google Analytics, others use AWStats, and some use both. Which is better is often debated, but few people really understand the differences. Time to shed some light on the magic of web statistics.

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Robots surfing the web: bot traffic listed by AWStats
Robots surfing the web: bot traffic listed by AWStats
Part of a web server log file, each line corresponds with a page request - do you see the bot?
Part of a web server log file, each line corresponds with a page request - do you see the bot?
Google Analytics and AWStats - web traffic statistics software
Google Analytics and AWStats - web traffic statistics software
Typical piece of Google Analtyics JavaScript code - you can clearly see it referring to Google's servers
Typical piece of Google Analtyics JavaScript code - you can clearly see it referring to Google's servers
Percentage of people blocking Google Analytics (2016), quantable.com - Jason Packer
Percentage of people blocking Google Analytics (2016), quantable.com - Jason Packer

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