How many people block Google Analytics?

Understanding web traffic statistics software

Aug. 20, 2018 - Willem L. Middelkoop

This month I have been working on website statistics, tracking traffic using different technologies. Some of my customers use Google Analytics, others use AWStats, and some use both. Which is better is often debated, but few people really understand the differences. Time to shed some light on the magic of web statistics.

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Typical piece of Google Analtyics JavaScript code - you can clearly see it referring to Google's servers

Part of a web server log file, each line corresponds with a page request - do you see the bot?

Percentage of people blocking Google Analytics (2016), quantable.com - Jason Packer

Robots surfing the web: bot traffic listed by AWStats

Google Analytics and AWStats - web traffic statistics software

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Articles (159)

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2025-01-27 Podcast Downloader
2025-01-23 Champions League of Webdesign
2025-01-18 Master of Change
2024-12-19 Data versus Feeling
2024-12-09 The Problem With Bitcoin
2024-11-11 Write your own words
2024-11-10 Go Viral on X
2024-10-20 Marathon
2024-09-10 I see dead people
2024-05-11 Developing a native iOS app
2024-03-24 Half Marathon
2024-03-05 No, I Won't Build That!
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2023-12-15 Backup Rotation Scheme
2023-11-10 Apple Watch as Phone
2023-11-01 And... there is light!
2023-10-14 Giving AI Training
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2023-05-08 Tablet as Tool
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2019-07-16 Limitations of sleep tracking using a wearable
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2018-08-20 Google Analytics vs AWStats
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